We leave Europe for a moment to go to the other side of the world, to India. Merlin, a young Indian father, decides to found Essika after making a simple observation: the supply of children’s clothing is quite poor. What’s more, there are few brands offering clothing with a simple style and quality construction. He then put aside the whole “world of superheroes, sequins and cartoons” to draw inspiration from the Japanese style to which he combined the quality of Indian fabrics. He also favors natural and organic materials and opts for loose cuts in order to offer the best possible comfort.
What I like: the style of the pieces and the colors selected
On a daily basis, and like almost everyone (parents in the first place), Julie has a busy life, between the children’s school bags, emails that need to be answered immediately, meetings, drinks with friends, etc. So she doesn’t really have time to go through her children’s closet to find the top that matches the pants that one of her daughters has decided to wear. This is where she imagined Gamin Gamine and its box/subscription principle. Each month, the brand delivers a top, a bottom and an accessory, all in a bundle. Evolving in a soft, colorful and simple style, the pieces are easily assembled. What’s more, parts from previous boxes can work with future ones. A locker roomminimalist which can, before taking the subscription step, be tested by purchasing the pieces separately via the brand’s eshop.
Lazare kid shoes
In addition to clothing bearing the image of Spider-man or t-shirts with the words “little sailor”fresh water” on the chest, most children’s shoes are heresy to me. Between those that make light, those that make noise, those that make light AND noise, those that roll and so on, I don’t really understand the principle of this type of product. At the truck, we constantly recommend shoes that give pride of place to comfort and quality materials, even if it means paying a certain price. I find this principle even more important for a child, especially when he is learning to walk. And this is what Lazare defends through its products. For the brand, it is very important to choose good (and beautiful if possible) shoes for your offspring, shoes adapted to their morphology (a child’s foot is different from ours) and helping them with it. learning to walk.
Monoprix
My relationship with Monoprix is somewhat strange. Although I would probably never buy a piece from the brand (and although I recognize the relative quality of some of its basics), I must admit that its children’s collection is rather successful. Whether it’s early childhood, with bodysuits, pajamas and sleeping bags, or the children’s line, with polo shirts, sweaters and small fine down jackets, I have always found the little piece more useful, well cut and easy to wear. good price. Overall, the materials are relatively correct (cotton and organic cotton mainly) and the pieces are relatively solid, keeping their shape and color over time.
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